How To Choose The Right Estate Agent in Dublin?
How to choose the Right Estate Agent and get the maximum sale price for your property
Learn how to find the right real estate agent and get the best price for your property. Selling your property is an important decision, and choosing the right agent can be crucial.
In today’s market, where real estate supply is at its lowest level since 2009, real estate agents are competing fiercely for your property. However, be careful: not all agents are created equal, and a poor choice can result in significant costs later.
Choosing the right agent is crucial, especially in Dublin. Rushing to a decision or basing it solely on low fees may seem tempting at first, but this can result in unrealistic valuations, poor marketing strategies, and, ultimately, a lower selling price for your property.
Here’s how to pick the best estate agent and ensure you get the maximum sale price for your property.
1. Shop Around
Before selecting a real estate agent, take the time to explore your options. Ask at least three agents to visit and evaluate your property. Research other properties for sale in your area and current market trends. This will help you better understand the agents’ estimates.
2. Assess Responsiveness
When contacting potential agents, pay attention to their responsiveness. Did they return your calls promptly and treat you with respect? Responsiveness is crucial, especially if your sale is urgent due to legal or other obligations. Dublin Homes Auctioneers Solicitors, emphasizes the importance of a responsive and agile agent for a smooth transaction.
3. Create Healthy Competition
Having multiple agents show your property can foster healthy competition. Schedule appointments with all three agents on the same day and inform them about the competition. This competition can encourage them to offer better service and potentially lower their rates.
4. Beware of Inflated Valuations
Some agents inflate their property’s value in an attempt to convince you. Licensed Realtor Breffnie O’Kelly warns that these practices are common. Be sure to request proof of the appraisal and research comparable properties to back up your claims.
5. Prioritise Efficiency in the Bidding Process
A smooth and efficient auction process is crucial. Choosing a real estate agent with an online auction platform can make this process easier. Auction delays can tire potential buyers and discourage them from submitting competitive bids.
6. Evaluate Marketing Strategies
Making your property visible to potential buyers is crucial. Ask potential agents about their marketing strategies, including their presence on social media platforms like Instagram, TikTok, and Twitter. Each platform may be more effective for certain types of properties, so it’s important to understand their strategy.
7. Don’t Always Choose the Cheapest Agent
While commissions are an important factor to consider, don’t just rely on the cheapest agent. Focus on value for money. A slightly higher commission, resulting in a significantly higher sales price, can be a smart investment.
8. Negotiate Fees
Sellers often have the opportunity to negotiate their fees. Be direct and explain your expectations to the agent. It’s often more effective to negotiate specific terms than simply asking for the best price.
9. Insist on a Feedback Loop
Communication is key. Make sure your agent regularly updates you on potential buyers’ comments and feedback. This information will help you tailor your property to the buyer’s expectations and can be instrumental in adjusting your approach.
10. Demand an Engaging Listing
Your real estate listing should be attractive, informative, and concise. A superficial and uninspiring listing can scare away potential buyers. Make sure your agent prioritises quality photos, detailed descriptions, and detailed information about the property’s key features.
11. Set a Clear Schedule
Ask your agent about their open house plans during the first few weeks of the property’s sale. The early stages of a marketing campaign are crucial. To avoid delays and buyer cancellations, it’s important to maintain a clear schedule for key milestones, such as escrow deposits and appraisals.
12. Consider the Details
When choosing a real estate agent, it’s important to pay attention to the details. Make sure they provide you with a floor plan, square footage, and high-quality photos. The order of presentation is also crucial. A professional and strategic listing will highlight your property’s strengths and offer potential buyers a clear and compelling overview.
13. Follow Through on Momentum
Maintaining momentum throughout the sales process is key to success. The first few weeks are crucial, and good real estate agents know this. According to Annette Balfe, CEO of Dublin Homes Estate Agents, the best results are often achieved during this initial phase. Clear timelines and open viewings help generate interest in your property among competitors.
14. Leverage Negotiation
Real estate agent fees can vary and typically range from 1% to 1.5% of the sales price. These fees are negotiable, especially if you work directly with your agent. Instead of simply demanding the “maximum price,” offer specific terms. Agents may be more willing to negotiate if they see a clear benefit.
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